Rex Chekal
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01/09

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  1. Brand identity, 2025 · Sole designer

    Hummingbird

    Brand identity for a hospitality company

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About me

A design career spent staying ahead of the technological curve

I cut my teeth in newsrooms, where complex problems had to become clear solutions before the presses ran. Twenty years later I'm still addicted to that moment of clarity. Only the problems have changed.

Print gave way to web, web to mobile and mobile to product, and each time my job was to ask what would actually work before anyone spent a dollar building it. AI is that shift again, and I'm asking the same question. What will people actually use?

rexchekal@gmail.comLinkedIn